Plush characters
Get to know Darlene, Hobart, Juniper and JimBob. Plush toys are recommended for ages 3 and up. Ask about current availability and wholesale assortment.
Explore plush charactersA little more Schnerd for your shelves
Wholesale Schnerds plush toys and storybooks
Hello, store buyers. Meet a herd of wonderfully different characters with big feelings and stories to tell. Bring Schnerds to your toy shop, gift store or bookstore, and give customers a new character to get to know.
Request wholesale pricingDownload wholesale line sheetThe line sheet includes the current range, Mega Schnerds and the display stand. Minimum wholesale quantity: 10 units per SKU. Wholesale prices and terms are provided by quote.
A suggested first herd for your shelves
Start with 10 of each of the four core plush characters: 40 units total. This is a suggested assortment, not a required package. Request a quote for your own mix.
| Character | Retail price | Current retail status |
|---|---|---|
| Darlene Schnerd Plush | $33.00 | Available to order |
| Hobart Schnerd Plush | $33.00 | Available to order |
| Juniper Schnerd Plush | $33.00 | Available to order |
| JimBob Schnerd Plush | $44.00 | Available to order |
Minimum 10 units per SKU. Wholesale prices and terms are provided by quote.
Request this starter assortmentPlan your order with us
Tell us your preferred characters, quantities, required arrival date, and whether you need a display stand. We will confirm wholesale availability, pricing, delivery details, and display dimensions with your quote.
Who is behind Schnerds?
Schnerds was created by Brooklyn artist Chris Zaccaria. What began as a mural in Belgrade grew into a world of plush characters, books and character gifts. At its heart is a simple invitation: be present, love yourself and make room for one another.
Bring a colorful world of individuality, kindness and belonging into your store through Schnerds characters, plush toys and stories.
Meet the charactersA warm welcome at Toy Fair New York
Schnerds received the Warm Welcome Award in the LaunchPad area at Toy Fair New York 2026. The Toy Association announced the recognition on February 16, 2026, as part of its Reimagination Awards for booth design. It celebrates a welcoming exhibit experience.
Read the Toy Association announcementWhat can buyers explore?
Storybooks
Explore Darlene is Going Through It, Hobart's Sugar Habit and Schnerds Seek the Something. All three storybooks ship November 24, 2026.
Explore storybooks
Character gifts
Explore hats, backpacks and tote bags featuring the herd. Ask about an assortment that suits your store and your customers.
Explore character giftsAlso available for wholesale inquiries
Mega Schnerds
Explore JimBob aka Schnerdfish, Juniper aka Schnerdmarine, Hobart aka Trash Schnerd and Darlene aka Blue Schnerd in Mega Schnerd form. Include your preferred characters and quantities in your wholesale inquiry.
Request Mega Schnerds pricingSchnerds display stand
Add the Schnerds In Store Display Stand to your wholesale inquiry to bring the herd together in your retail space.
Ask about a display standMinimum 10 units per SKU
A SKU identifies one product or variant. For example, 10 Darlene plush toys and 10 Hobart plush toys meet the minimum for those two SKUs. Five of each does not. Where a SKU is not yet assigned, use the product name in your inquiry.
How do I order wholesale?
Choose your products and request at least 10 units per SKU. Your quote includes wholesale pricing, payment terms and delivery details. This form sends an inquiry and does not place an order or reserve inventory.
Let’s introduce the herd to your store
Use the form below or email info@schnerds.com. Met us at a show? Tell us where so we can pick up the conversation.