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A little more Schnerd for your shelves

Wholesale Schnerds plush toys and storybooks

Hello, store buyers. Meet a herd of wonderfully different characters with big feelings and stories to tell. Bring Schnerds to your toy shop, gift store or bookstore, and give customers a new character to get to know.

Request wholesale pricingDownload line sheet draft

The line sheet includes the current range, Mega Schnerds and the display stand. Minimum wholesale quantity: 10 units per SKU. Wholesale prices and terms are provided by quote.

Darlene and Hobart Schnerds plush toys together

Who is behind Schnerds?

Schnerds was created by Brooklyn artist Chris Zaccaria. What began as a mural in Belgrade grew into a world of plush characters, books and character gifts. At its heart is a simple invitation: be present, love yourself and make room for one another.

Each character has a personality and a story. That gives shoppers something to connect with beyond a color or a shape, and gives retailers a playful way to introduce the herd. Explore the characters, then ask Chris which products are available for your store.

Meet the characters

A warm welcome at Toy Fair New York

Schnerds received the Warm Welcome Award in the LaunchPad area at Toy Fair New York 2026. The Toy Association announced the recognition on February 16, 2026, as part of its Reimagination Awards for booth design. It celebrates a welcoming exhibit experience.

Read the Toy Association announcement

What can buyers explore?

Blue Darlene and orange Hobart Schnerds plush toys

Plush characters

Get to know Darlene, Hobart, Juniper and JimBob. Plush toys are recommended for ages 3 and up. Ask about current availability and wholesale assortment.

Explore plush characters
Hobart’s Sugar Habit illustrated Schnerds storybook cover

Storybooks

Discover Darlene is Going Through It and Hobart's Sugar Habit. Ask Chris about book specifications, wholesale quantities and the status of preorder titles.

Explore storybooks
Black JimBob Schnerds backpack with adjustable straps and front pocket

Character gifts

Explore hats, backpacks and tote bags featuring the herd. Ask about an assortment that suits your store and your customers.

Explore character gifts

Also available for wholesale inquiries

Mega Schnerds

Ask about JimBob aka Schnerdfish, Juniper aka Schnerdmarine, Hobart aka Trash Schnerd and Darlene aka Blue Schnerd in Mega Schnerd form. Current catalog listings indicate a 120 day lead time. Confirm dimensions and timing for your order with Chris.

Request Mega Schnerds pricing

Schnerds display stand

The Schnerds In Store Display Stand can be included in a wholesale inquiry. Ask Chris to confirm dimensions, materials, pricing and delivery details for your store.

Ask about a display stand

Minimum 10 units per SKU

A SKU identifies one product or variant. For example, 10 Darlene plush toys and 10 Hobart plush toys meet the minimum for those two SKUs. Five of each does not. Where a SKU is not yet assigned, use the product name in your inquiry.

How do I order wholesale?

Select the products you are considering and request at least 10 units of each SKU. Chris will confirm pricing, specifications, minimums, payment terms and delivery details before you place an order. Sending an inquiry does not place an order or reserve inventory.

Let’s introduce the herd to your store

Use the form below or email info@schnerds.com. Met us at a show? Tell us where so we can pick up the conversation.

Products for your quote

Choose up to three products below, with at least 10 units per SKU. For additional products, list the product name or SKU and quantities in your message. This is a quote request, not a confirmed order.