Schnerds press and awards
Meet the colorful world created by Brooklyn artist Chris Zaccaria. Here are a few places the herd has been welcomed, with links to the original coverage.
Toy Fair New York 2026 Warm Welcome Award
On February 16, 2026, the Toy Association named Schnerds the Warm Welcome Award recipient in the LaunchPad area of its Reimagination Awards. The award recognizes booth design and a welcoming exhibit experience.
Read the official award announcementThe Toy Book introduces Schnerds
The Toy Book’s June 7, 2026 profile explores Chris’s creative background, the Belgrade mural and the growing world of Schnerds characters and products.
Read the Schnerds profile in The Toy BookDarlene in The Toy Insider
The Toy Insider has a product listing for the Blue Schnerd, Darlene. Read the original listing for its description.
See the Blue Schnerd listingPress, interviews and retail inquiries
For interviews, approved brand assets or product information, contact Chris at info@schnerds.com. Retail buyers can use the wholesale inquiry page.
Visit wholesale