Schnerds | Plush Toys, Storybooks and a Place to Belong

Plush toys, storybooks and wonderfully individual characters, created in Brooklyn for a world where everyone belongs.

We are all different. We are all figuring ourselves out... ...and understanding ourselves helps us to understand one another.

Find your Schnerd Shop Schnerds

↓ meet the herd

Plushes from $33Plushes from $33Characters to cherish.Soft prices. Includes Adoption CertificateAdoption CertificateEvery Schnerd deserves a home.In every box. 30 Day Happiness Guarantee30-Day GuaranteeLove it or send it back.Love it or return. Created in BrooklynBy artist Chris Zaccaria

Who gets you today?

Each Schnerd holds a part of you. And itself together.

Adoption certificate and character story card included.

♥

For the overthinker who still shows up.

Four heads, five legs, and plenty of feelings. Darlene is learning to love how her brain works.

$33

Meet Darlene

♥

For anyone becoming something new.

Hobart lives in a trash can and dreams beyond it. A little company for your next chapter.

$33

Meet Hobart

♥

For deep feelers along for the ride.

Sometimes the driver, sometimes the passenger. Juniper is learning to go with the flow.

$33

Meet Juniper

♥

For loud hearts with soft centers.

Two fish, plenty of opinions, and a reminder that you can disagree and still love each other.

$44

Meet JimBob

♥

For the one who needs gentleness.

Coming soon Notify me →

The whole herd. Emotionally available.

Darlene · Hobart · Juniper · JimBob

Darlene and Hobart, together.

Darlene and Hobart, the Land & Space bundle

Land & Space Bundle Darlene + Hobart $60.00 Adopt the bundle →

Explore Schnerds storybooks

Read, wonder and find a little of yourself in the herd. All three Schnerds storybooks ship November 24, 2026.

Ships November 24, 2026.

Darlene is Going Through It

$20.00

Explore the book

Ships November 24, 2026.

Hobart's Sugar Habit

$20.00

Explore the book

Ships November 24, 2026.

Schnerds Seek the Something

$15.00

Explore the book

Find the Schnerd that gets you

Answer 5 quick little questions and we’ll match you with the feeling you’re carrying.

Question 1 of 5

Adopt them →

You might be matched with...

Overthinker

Dreamer

Deep Diver

Big Talker

Self Love Reminder

What is the Schnerds character quiz?

This playful five question quiz matches your answers about everyday moments with Darlene, Hobart, Juniper, JimBob or Love Yourself. It is a way to explore the characters and start a conversation about being yourself. It is not a diagnosis or an assessment.

Meet the Herd

DB

Dani Barron

★★★★★

Best new plushie on the market!

High-quality with gorgeous details and embroidery. I love the weight that it has to it. I would highly recommend this plushy to anyone who loves a high-quality plushy with a wonderful message behind it!

Jan 2025

RQ

Ryan Quinn

★★★★★

🗑 Hobart

I love the Schnerds! Such a great idea and mindset way to be! Way to go Chris - Great Job! The plush is high quality and you won't be disappointed. I recommend getting one of each.

Jun 2026

H

Hannah

★★★★★

💙 Darlene

So cute and artistic

I love my blue Schnerd! The design is so unique and cute, and I love his back story. The plushie is well made with high quality fabric.

Feb 2025

JM

Janine Marley

★★★★★

The detail is amazing! Our students love how soft the Schnerds are

Our education staff are so impressed with the message each character has.

Nov 2025

KS

K.S.

★★★★★

🚢 Juniper

Positively one of my favorite Plushies!

The Schnerdmarine is quality made, I love the feel of it, the vibrancy of the colors & the detail of the little Schnerds inside! The message? You can't compare!

Jan 2025

NB

Nicky Berman

★★★★★

Thoughtful and adorable!

My girls (3 and 6) love this Schnerd! Perfect for imaginative games, and they love the tactile element. This is certainly not your everyday stuffie!

Feb 2025

DS

David Solove

★★★★★

🗑 Hobart

Love my Trash Schnerd!

Each Schnerd has a personality and a back story. A reminder to be present and loving to ourselves and one another. Just such a wonderful message of inclusion and sharing joy.

Jan 2025

SZ

Sally Zaft

★★★★★

🗑 Hobart

Trash Schnerd Review

The Trash Schnerd is a fun, playful, and soft addition to your collection. The bottom is weighted, so you can easily stand him up. You can also move his head and neck!

Feb 2025

CZ

Cristina Zambrano

★★★★★

💙 Darlene

I love my blue Schnerd!!

I absolutely love the quality of these plushies!! They are so cute! I love that they all have a meaning!

Jan 2025

RB

Rob Bennett

★★★★★

Trash Schnerd Plush

I got a Schnerd a couple of weeks ago and I'm so happy with it! It's so soft and warm and perfect for my collection!! My family all want one!

Jan 2025

DR

David Ross

★★★★★

Quality and Size

Very pleased with the attention to detail, sturdy build, quality, and colors of the characters. They are a bit larger than expected and that is a good thing!

Dec 2024

J

James

★★★★★

💙 Darlene

I ask people what they think the Blue Schnerd is and I am amazed that no two answers have been the same.

Feb 2025

See Education →

Juniper's Social Thermometer

It's Juniper's first day at a new school, and the cafeteria feels huge. So Juniper invents a Social Thermometer to find who feels warm and welcoming, and learns you don't have to change who you are, just find your people.

Made for everyone living life

Born on a 114-foot mural in Belgrade, Serbia.

Chris kept noticing people everywhere growing disconnected — from themselves, and from each other.

So he painted a world reminding us to be present.

Brooklyn-based artist Chris Zaccaria was on a trip abroad painting a mural when he visited the pyramids in Egypt, and found everyone on their phones. An American traveler told him the Parthenon wasn't worth seeing. "You can't get a photo by yourself there." Back in NYC he watched people bump, push, and dismiss each other on the street. He realized he needed to do something about how we interact with ourselves, each other, and our world. The answer: Schnerds.