Schnerds | Plush Toys, Storybooks and a Place to Belong

Plush toys, storybooks and wonderfully individual characters, created in Brooklyn for a world where everyone belongs.

We are all different. We are all figuring ourselves out... ...and understanding ourselves helps us to understand one another.

Take the quiz ✦ Find the Schnerd that gets you Shop all Schnerds → See the whole herd

↓ meet the herd

Plushes from $33Plushes from $33Characters to cherish.Soft prices. Includes Adoption CertificateAdoption CertificateEvery Schnerd deserves a home.In every box. 30 Day Happiness Guarantee30-Day GuaranteeLove it or send it back.Love it or return. Created in BrooklynBy artist Chris Zaccaria

Who gets you today?

Each Schnerd holds a part of you. And itself together.

♥

For the overthinker who still shows up.

$33

Adopt Meet Darlene →

♥

For anyone becoming something new.

$33

Adopt Meet Hobart →

♥

For deep feelers along for the ride.

$33

Sold out

Adopt Meet Juniper →

♥

For loud hearts with soft centers.

$44

Adopt Meet JimBob →

♥

For the one who needs gentleness.

Coming soon Notify me →

The whole herd. Emotionally available.

Darlene · Hobart · Juniper · JimBob

Darlene and Hobart, together.

Darlene and Hobart, the Land & Space bundle

Land & Space Bundle Darlene + Hobart $60.00 Adopt the bundle →

Every Schnerd ships with a Certificate of Adoption and the feelings that it carries. 30-day money-back guarantee on all plushies.

♥ Best for overthinkers

For the part of you that is learning to love how your brain works.

$33 View details →

Certificate of Adoption included

♥ Best for dreamers

For the part of you that keeps dreaming, no matter where you are.

$33 View details →

Certificate of Adoption included

Sold out

♥ Best for deep feelers

For the part of you that is figuring out when to lead and when to let go.

$33 View details →

Certificate of Adoption included

♥ Best for big personalities

For the part of you that is learning to listen as much as it talks.

$44 View details →

Certificate of Adoption included

Explore Schnerds storybooks

Read, wonder and find a little of yourself in the herd. All three Schnerds storybooks ship November 24, 2026.

Ships November 24, 2026.

Darlene is Going Through It

$20.00

Explore the book

Ships November 24, 2026.

Hobart's Sugar Habit

$20.00

Explore the book

Ships November 24, 2026.

Schnerds Seek the Something

$15.00

Explore the book

Find the Schnerd that gets you

Answer 5 quick little questions and we’ll match you with the feeling you’re carrying.

Question 1 of 5

Adopt them →

You might be matched with...

Overthinker

Dreamer

Deep Diver

Big Talker

Self Love Reminder

What is the Schnerds character quiz?

This playful five question quiz matches your answers about everyday moments with Darlene, Hobart, Juniper, JimBob or Love Yourself. It is a way to explore the characters and start a conversation about being yourself. It is not a diagnosis or an assessment.

Meet the Herd

DB

Dani Barron

★★★★★

Best new plushie on the market!

High-quality with gorgeous details and embroidery. I love the weight that it has to it. I would highly recommend this plushy to anyone who loves a high-quality plushy with a wonderful message behind it!

Jan 2025

RQ

Ryan Quinn

★★★★★

🗑 Hobart

I love the Schnerds! Such a great idea and mindset way to be! Way to go Chris - Great Job! The plush is high quality and you won't be disappointed. I recommend getting one of each.

Jun 2026

H

Hannah

★★★★★

💙 Darlene

So cute and artistic

I love my blue Schnerd! The design is so unique and cute, and I love his back story. The plushie is well made with high quality fabric.

Feb 2025

JM

Janine Marley

★★★★★

The detail is amazing! Our students love how soft the Schnerds are

Our education staff are so impressed with the message each character has.

Nov 2025

KS

K.S.

★★★★★

🚢 Juniper

Positively one of my favorite Plushies!

The Schnerdmarine is quality made, I love the feel of it, the vibrancy of the colors & the detail of the little Schnerds inside! The message? You can't compare!

Jan 2025

NB

Nicky Berman

★★★★★

Thoughtful and adorable!

My girls (3 and 6) love this Schnerd! Perfect for imaginative games, and they love the tactile element. This is certainly not your everyday stuffie!

Feb 2025

DS

David Solove

★★★★★

🗑 Hobart

Love my Trash Schnerd!

Each Schnerd has a personality and a back story. A reminder to be present and loving to ourselves and one another. Just such a wonderful message of inclusion and sharing joy.

Jan 2025

SZ

Sally Zaft

★★★★★

🗑 Hobart

Trash Schnerd Review

The Trash Schnerd is a fun, playful, and soft addition to your collection. The bottom is weighted, so you can easily stand him up. You can also move his head and neck!

Feb 2025

CZ

Cristina Zambrano

★★★★★

💙 Darlene

I love my blue Schnerd!!

I absolutely love the quality of these plushies!! They are so cute! I love that they all have a meaning!

Jan 2025

RB

Rob Bennett

★★★★★

Trash Schnerd Plush

I got a Schnerd a couple of weeks ago and I'm so happy with it! It's so soft and warm and perfect for my collection!! My family all want one!

Jan 2025

DR

David Ross

★★★★★

Quality and Size

Very pleased with the attention to detail, sturdy build, quality, and colors of the characters. They are a bit larger than expected and that is a good thing!

Dec 2024

J

James

★★★★★

💙 Darlene

I ask people what they think the Blue Schnerd is and I am amazed that no two answers have been the same.

Feb 2025

See Education →

Juniper's Social Thermometer

It's Juniper's first day at a new school, and the cafeteria feels huge. So Juniper invents a Social Thermometer to find who feels warm and welcoming, and learns you don't have to change who you are, just find your people.

Made for everyone living life

Born on a 114-foot mural in Belgrade, Serbia.

Chris kept noticing people everywhere growing disconnected — from themselves, and from each other.

So he painted a world reminding us to be present.

Brooklyn-based artist Chris Zaccaria was on a trip abroad painting a mural when he visited the pyramids in Egypt, and found everyone on their phones. An American traveler told him the Parthenon wasn't worth seeing. "You can't get a photo by yourself there." Back in NYC he watched people bump, push, and dismiss each other on the street. He realized he needed to do something about how we interact with ourselves, each other, and our world. The answer: Schnerds.

To gently remind us all to be present, and to love ourselves and one another for who we are and where we are, despite our differences.

Read the full story → Show less ↑

Practicing together. Not preaching.

Chris Zaccaria at Toy Fair 2026

Warm Welcome Award, Toy Fair New York 2026 — As Seen in The Toy Book

Five values. One loving, flowing, fun mission.

✦ Skip normal

Celebrate Different

Nothing here is "normal." That's not a bug, it's the whole point. Everything is uniquely Schnerds.

↝ Stay flowing

Go with the Flow

Surrender to what is. Use what you have to build what you need. Driver or passenger, just go.

♥ Lead with love

Be Loving

To ourselves and each other. The Schnerds are a reminder that we're in this together, learning as we go.

❋ Meet each other

Mutual Understanding

Don't talk at people. Talk to them. Meet them where they are. Every single time.

☀ Keep it fun

Have Fun

Every moment is an opportunity for joy. Life is to be lived, so don't miss it while you're busy.

Find the feeling that's yours.

Take the quiz →

Coming next: Schnerds Seek the Something

📖 Preorder: ships November 24, 2026

Schnerds Seek the Something

All five Schnerds. One journey about finding yourself.

Follow Darlene, Hobart, Juniper, JimBob, and the Love Yourself Schnerd on a journey across the Schnerdiverse: a full-color illustrated story about finding yourself and loving yourself exactly as you are.

🌈 Full color illustrations

💗 All 5 Schnerd characters

🎁 Perfect gift for kids and fans