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Schnerds for Education

Learning
kids can
see,
hold, and practice.

Schnerds turn complicated feelings into memorable characters,
stories, and activities for classrooms, therapy rooms, and homes.

Find your warm place.

On her first day at a new school, Juniper invents a way to find who feels warm and welcoming.

“You don't have to change who you are.
Just find your people.”

Play can be serious emotional growth

Every Schnerd, tool and story is built the same way: give a feeling a shape, then let it be practiced instead of just talked about.

01 Feel Darlene

Notice what's happening inside.

02 Identify Juniper

Name the feeling so it makes sense.

03 Express Love Yourself

Share it in a way that feels true.

04 Understand JimBob

Learn what it's trying to tell us.

05 Connect Hobart

Build empathy and belonging together.

We practice feelings. Together.

Peek inside

Big feelings show up in small moments. Here’s how Schnerds help.

  1. Starting the day

    Pick the Schnerd that matches how you're arriving.

    I'm feeling a little Juniper today.

  2. Naming the hard thing

    A character can say what's difficult to explain from scratch.

    I feel like the angry one today.

  3. Finding words in therapy

    Something soft to hold makes talking feel less exposed.

    This one feels like me right now.

  4. Taking a quiet moment

    A familiar Schnerd helps turn a corner into a place to reset.

    I need a minute with my Schnerd.

  5. Practicing empathy together

    "Which Schnerd are you?" becomes "Which one might they be?"

    What do you think they're feeling?

What we stand (or swim) for

Five quirky values that guide how we teach, learn, and grow together.

Swipe or tap the dots to explore

Meet Aarg
Meet Aarg

Anger is information.

A soft little Schnerd that reminds us anger can be trying to tell us something important.

Pack of 3 · Coming soon

Meet Aarg

Anger is information.

A soft little Schnerd that reminds us anger can be trying to tell us something important.

Pack of 3 · Coming soon

A hand holding a Schnerds eraser on a notebook pageDarlene eraserHobart eraserJuniper eraserJimBob eraserLove Yourself eraser
Schnerds Erasers

Erase away your hard days.

Little Schnerd erasers for everyday mistakes.

Real rubber, real erasing
5 characters per pack
Already shipping
Love Yourself eraser JimBob eraser Juniper eraser Hobart eraser Darlene eraser Erase the hard days too

Little Schnerd erasers for everyday mistakes.

Counting card showing an orange Schnerd Number one counting card Counting card showing a Schnerd friend Number two counting card Counting card showing three Schnerd monsters Number three counting card Schnerds Numbers & Counting Learning Cards box, 24 cards Count on the Schnerds.

Numbers & counting learning cards made to make learning fun.

Soft Spots for Hard Feelings — Wellness Mats
Wellness Mats

A place to stand, sit, or point when saying it out loud is hard.

Soft Spots for Hard Feelings.

A place to stand, sit, or point when words feel hard.

A backpack with a clip-on Schnerd keychainDarlene keychainHobart keychainJuniper keychainJimBob keychainLove Yourself keychainAarg keychainAnxiety keychain
Backpack Keychains

Big feelings.
Tiny Schnerds.

Clip one on and take a little piece of the Herd wherever you go.

Easy to clipMade to go where you go.
Soft & plushSquishy, huggable & ready for hugs.
Collect them allEach Schnerd has its own vibe.
Darlene keychain Hobart keychain Juniper keychain JimBob keychain Love Yourself keychain Aarg keychain Anxiety keychain Big feelings. Tiny Schnerds.

Clip one on and take a little piece of the Herd wherever you go.

Wall to Wall Schnerds — Wall Borders
Wall Borders

Bring the herd into the room.

Wall to Wall Schnerds.

Bring the herd into every corner.

Every feeling deserves a way in.

Meet the Schnerds and find a playful place to begin.