About the Artist

Chris Zaccaria

On a trip abroad to paint a mural, Brooklyn-based artist Chris Zaccaria visited many historical sites. Even in Giza at the pyramids he saw people on their phones - with seemingly little curiosity about where they were. He met an American traveler who told him, "the Parthenon is a waste of time" because, "you can't get a photo by yourself there". Seeing how people can treat each other made Zaccaria realize he needed to do something about how we are interacting with ourselves, one another and our environment. The answer - Schnerds.

Schnerds are loving and curious creatures who are focused on one another in that moment alongside their fellow Schnerds. They share in experiences and help one another - when a Schnerd is having a tough time they talk about what is going on, are curious about what the other Schnerd is feeling and want to understand how they can work together to raise the frequency of the Schnerdiverse.

When we see a Schnerd it is supposed to be a reminder to be present and to be loving to those around us. So we invite all of you with open arms into the Schnerdiverse. Schnerds. Join the Herd.

The Schnerd Story

Who / what are schnerds?

Schnerds are a reminder to be present and loving to ourselves and one another

They are also super cute and - I mean - so much fun to share with others

Schnerds welcome you to join the Schnerd Herd

The Origin of Schnerds

Schnerds were born in September 2023 in Belgrade, Serbia - on a 114' (38m) long mural - designed to give passersby a moment of joy and happiness no matter what was going on in their lives that day

Meet The Schnerds

Love Yourself Schnerd

The one person that will be with us for our entire life is ourself. Love Yourself Schnerd reminds us to treat that person with love, forgiveness and the same grace that we would want others to give to us. All too often, we mistreat and abuse ourselves - doing and saying things to ourselves that we would never say to another person. Maybe we overeat, isolate, do something that is not in our best interest. Also, then when we do these things we do not forgive ourselves - another sign that we could use a little nudge towards self-love. Let this Schnerd remind you to love yourself. You are right where you need to be in this moment. 

Like all of us, The Schnerds are not without our flaws. Love Yourself Schnerd stands in the mirror to remind himself that he loves himself for a reason - because like so many of us he struggles to remember and act on this oh-so-important-message. Work with Love Yourself Schnerd to choose love every moment - for yourself and others.

Trash Schnerd

His life is in the garbage - he lives in the trash. However, despite his adverse circumstances he still has dreams - trashcan dreams he calls them playfully. He also has an unshakable faith in the universe and a belief that his circumstances will someday change. Until then, he lovingly accepts himself for who he is and where he is. He is in a period of transition and uncertainty - and that is a normal part of the Schnerd experience.  He knows that if he is loving and compassionate with himself and others that he will always have what he needs - no matter what. 

Trash Schnerd also serves as a reminder that dreams are very powerful - but we want to also take action to make sure we are acting on our dreams and working to make the life we imagine.

Schnerdmarine

Life is all about the journey - sometimes in our journey we are the Schnerd in the driver’s seat - and other times we are the Schnerds being taken along for the ride. It’s important to go with the flow either way - and when we are in the driver’s seat to take ourselves and those coming along with us to where we believe in our hearts we should go - and to do so with care and love. To make sure those along the ride understand where they are going and why - and that their feedback and voices are heard. Remember, just because you are the Schnerd in the driver’s seat at that moment does not always mean that you are right - or that you see everything. No one is in the driver’s seat forever. So it’s important to be able to both be the driver and be driven. Sometimes life wants us to be one or the other. Either way, we need to go with the flow. 

The Schnerdmarine also never stops - serving as a reminder to us to slow down - these Schnerds are driving aimlessly around the ocean - robbing themselves of the present moment in their never-ending quest to "go somewhere". 

Blue Schnerd

Blue is just a little different than the rest of the Schnerds. He is the only Schnerd in the Schnerdiverse with 5 legs, 4 heads and two mouths.  Blue’s differences mean that he often finds himself in a world that was not designed for someone like him. Blue loves his fellow Schnerds and knows that they did not make this world because they wanted to make his life difficult - it was designed before he existed - so no one knew to accommodate him. Blue lovingly helps his fellow Schnerds understand his journey and his struggles - knowing that they want to help him and to do the right thing - and when the fall he is there to help pick them up. 

Blue has learned to have a sense of humor about his different needs - and to love himself for them. Many Schnerds in the Schnerdiverse love Blue and learn a lot from him and how we patiently navigates the world - and how he turns his differences into an asset. No one has Blue’s perspective - and that makes his wisdom unique and sought out across the universe. Blue knows that the world is what he makes it out to be - so he makes it a friendly place where people love one another for who they are. 

Schnerdfish

These two are always going back-and-forth. Talking at one another, never to one another and never listening. While they ultimately make up because at their core they love one another, they know there must be a better way. They teach us that we can respectfully disagree and have differing opinions from the ones that we love - and strangers - but that our loved ones are still fishes just like us - and we can love them despite our differences in beliefs and opinions - without shutting them out of our lives. In the end, when we alienate others what we really are doing is alienating ourselves. 

Reviews

— Dale, Chicago

Best Hoodie Ever

I doubled down on the trash schnerd - and it's the best hoodie decision I've made.

— Latasha, NYC

Cute hoodie

Bought a small for my daughter - she loves it so I bought a second one in a different combo for her for xmas.

— Joy, Oregon

Ten stars

Love the Schnerds and their message - spread love and light people!